Search engines are constantly evolving, changing their requirements on how you get your message seen. Utilizing quality content marketing initiatives that include well-written, optimized copy, engaging videography and photography, press releases and effective social media marketing and management are the key.
Copywriting is more than just writing - it’s a science and an essential part of content creation. It’s a strategic way to tell stories, educate and engage your customers. The highest quality copywriting is heavily researched, and balanced with authentic storytelling, to craft true thought-leadership initiatives and astronomical results. Quality copy proves an understanding, allows you to translate jargon to the masses and encourages a better search engine ranking.
Video is one of the leading ways to share information and engage a simulated audience. Quality videography is proven to increase conversion rate, getting you more clicks and more sales. Those who utilize quality video on their website, or in social, are over 50 times more likely to rank higher in search engine results as well.
Don’t rely on impersonal stock photography to deliver your specific message. Create your own library of high-quality, engaging imagery to use across promotions and advertisements. Our in-house creative team understands visual storytelling and how vital it is for brand awareness. We execute still photography that showcases your message as you want it told.
In a highly connected world, the ability to relate to the public is integral to shaping opinions. In a matter of minutes, a brand can find themselves in an asteroid field of public discourse and criticism. Public Relations (PR) is the art of intuition and being able to read and understand the pulse of the people. From quality brand storytelling to reputation management, public relations is the long game that is designed to build better impressions of you and your brand.
Social Media Marketing
Social media platforms are the way that information is shared quickly and efficiently. It is also one of the most misunderstood tools in the media universe. Being able to research and navigate through social media with success is a key to driving desired returns. Keywords, voice search, content calendars and scheduling – they all require practiced and results-driven experience. Platforms like Facebook and Twitter should also be used as customer service tools. We can successfully manage this in order to answer questions, build relationships and skyrocket conversions for your business.